Top Brand24 Alternatives and Overview

The evolution of e-commerce has led to the creation of a new sales and revenue channel for brands and businesses around the world. Most businesses today consider it as one of their most important channels and continue to increase their investment in it. The e-commerce channel like most other things in this world comes with its set of positives and negatives. While on one hand, it gives sellers the benefit of access, on the other hand, it also makes them pay for supplying sub-standard quality products. The customer feedback across this channel is fast and instantaneous. A customer using this channel is prone to be risk-averse and is likely to move ahead with a purchase decision only after due diligence.

The why and how of online reputation management

According to a recent survey, as many as 94% of people have opted out of buying a product after they’ve come across a negative review of it. Therefore, managing a brand’s reputation online becomes very important. A systematic approach in doing so would bear fruit in the long run. The systematic approach requires both meticulous plannings as well as the use of online reputation management tools. Brand24 is one of the leading online reputation management platforms used by businesses and brands around the world.

Capabilities of the platform

The platform offers features like advanced sentiment analysis to track customer sentiment and give the user a sense of the buzz surrounding the brand. It also serves users with instant notifications on encountering a negative mention and in turn helps them take control of the situation before things start to go out of hand. Further, the platform also offers features that help the user in obtaining information about the customer satisfaction levels. Moreover, online reputation management is a marathon and not a sprint. In addition to customer satisfaction and sentiment management, dedicated marketing efforts are required on part of the brand to improve customer perception.

Measurement and tracking features

However, measuring the impact of these marketing campaigns and further quantifying them is a challenge. Therefore, the platform offers features that help users in measuring the impact. The users are served with intuitive reports that help them understand the effectiveness of their marketing campaigns and make better decisions. Additionally, the hashtag tracking features help them in measuring the reach and impact of the hashtag.

Company Name: Brand24 Inc.

Company Address: 1562 First Ave #205-2290, New York, NY, USA

Founded in: 2011