Top Batch Alternatives and Overview

Product remarketing is an essential part of any company’s marketing strategy. It makes complete sense to allocate a significant part of the marketing budget towards remarketing as studies have shown that the customers who are retargeted have a higher chance of converting than the newly targeted ones.

However, getting remarketing right can be a challenge. Social media can be one approach to remarketing while web-based remarketing can be the other. However, there is a third approach as well.

The potential of push notifications

Although it may not be as popular as the other two, it has proven to the most effective of all three. The approach is to push notifications and in-app messaging. Push notifications are a great way to keep the customer engaged. They can be used targeted strategically to further the chances of a likely conversion.

Batch is one of the leading mobile CRM platforms that offer features like push notifications, in-app messaging, orchestration and other advanced features. Push notifications have opt-in rates of about 70% making them an attractive proposition for companies looking towards remarketing tools.

Features

The Push notification features offered by the platform offer options like the rich push formats, previsualization module, silent push and push priority. The previsualization module enables the user to get a preview of the reach, message and interaction and options like push priority enable sending push notification according to the consumer’s screen behaviour.

The in-app messaging feature provides options such as theme editor, in-app campaigns, interstitial format and custom formats. The interstitial format option enables full-screen positioning with the choice of placing two CTAs and one image.

The CRM features

In addition to the mobile retargeting feature options, Batch’s CRM platform also offers features like web push which enable engagement with the consumer using web browsers as well as the mobile browser. The feature works with all the popular browsers like Chrome, Edge, Firefox and Safari.

The platform also offers features like segmentation and orchestration which help users in sorting its target audience and targeting these audiences more systematically. Additionally, the analytics help the users bridge the gap in strategy and execution by providing meaningful insights about the campaigns in action.

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