CleverTap
CleverTap is a software that helps in marketing through mobile. It combines its analytics and marketing with your app and increases the user engagement rate. It determines the behavior and likes-dislikes of a user by tracking his/her actions on your mobile app. The result of this tracking process is used to build campaigns according to the user’s taste and interest.
Top CleverTap Alternatives
- AppTweak
- SensorTower
- AppFollow
- Mobile Action
- Appfigures
- Appbot
- TheTool
- SearchMan
- App Radar
Top CleverTap Alternatives and Overview
AppTweak
AppTweak is an app optimization tool that enables users to track and improve downloads for their apps by providing relevant keywords.
SensorTower
Understand what it takes to succeed in the mobile app ecosystem with the help of Sensor Tower, a leading solution for all app developers and mobile marketers.
AppFollow
AppFollow is a platform made for app developers who want their applications to be successful in the long ride to the top lists of their respective app stores.
Mobile Action
Mobile Action is an App Store Optimization Software that has been helping its users to edit their apps in such a way that it ranks higher in the search results since its inception in 2013.
Appfigures
AppFigures provides app store analytics designed for iOS and Android developers.
Appbot
Appbot is an app review management platform that enables development teams to understand the progress of their application on the global markets and allows them to take the necessary steps to reinforce its rankings.
TheTool
It is a mobile app analytics tool computes and understands the effect of Mobile App...
App Radar
It inspects the appearance of your app and suggests suitable keywords that help in enhancing...
CleverTap Review and Overview
The marketing of products and services makes people aware of them. Nowadays, people need everything to be available on their smartphones. They prefer shopping, payments, search, and many more such activities to take place through their mobile phones. CleverTap enables channelized marketing through mobile apps so as to gain engagement and conversions.
Analytics
CleverTap enables you to get the insights related to a customer by collecting and analyzing the data and actions taken by the customer. With the help of this data, you can build your brand marketing in a way that attracts the customer. It provides a dashboard that contains the metrics meant for analyzing the performance of your marketing campaigns. The interface of this software is user-friendly and has easy drag-and-drop options available. It gives you the facility of tacking omnichannel campaigns of yours. It provides a feature of segmenting users based on their profile data and behavior. Through these segments, you will be able to send marketing campaigns according to the choice of the user.
The Funnel Reports
Funnels are very important in understanding the behavior of a user. It displays the navigation steps that a user takes in your app before it reaches to a conversion. The funnel reports answer all the questions like at which part are you losing your customers, how they are reacting to a newly launched product or service, etc. In CleverTap, there is the option of funnels that does the user path analysis with respect to each user segment. It also gives you the option of splitting the funnel based on the profile attribute or event attribute and then compares the results for better observations.
USP of CleverTap
It creates a retention platform of users on your mobile app. The use of the combination of machine learning and artificial intelligence personalizes the behavior of a customer in real-time. This data creates opportunities for designing campaigns that capture and retain the customer. It provides the automatic segmentation of the users according to pre-defined metrics and observations. This helps in targeting the right customer with the right content.
Company Information
Company Name: CleverTap
Founded in: 2013