Customer.io
Customer.io is an automated, end-to-end targeted email marketing platform, especially useful for B2C companies. It can even broadcast messages to a group of people and makes it easy to create campaigns without any coding from your side. It can also be used to send transactional emails to your customers. Its auto-updating features reduce the manual work up to a great extent.
Top Customer.io Alternatives
- Keap
- Gist
- HubSpot
- BrandMaker
- Resulticks
- MediaAlpha
- Hatchbuck
- GreenRope
- CommuniGator
- AdScale
- Gamooga
- SimplyCast
- Salesfusion
- SharpSpring
- VBOUT
Top Customer.io Alternatives and Overview
Keap
Keap (Formerly known as Infusionsoft) helps to organize, automate, and grow your business with tools designed to turn leads into customers, and customers into loyal customers.
Gist
Gist is a suite of application organizations use to market, communicate, and sell with their clients.
HubSpot
HubSpot is an inbound marketing and sales software designed to help grow your business.
BrandMaker
BrandMaker is an all-in-one and end-to-end marketing resource management software for various industries, including financial services, manufacturing, logistics, and franchise.
Resulticks
Resulticks is an automated engine to meet modern marketing requirements...
Hatchbuck
It provides three important automation tools for your business, including email marketing, small business marketing...
GreenRope
It features CRM, marketing automation, email marketing, event management, predictive analytics, lead scoring, advanced marketing...
CommuniGator
It features drip marketing, lead nurturing, lead scoring, follow-up campaign, page scoring, and re-marketing...
AdScale
The creation and optimization of ads remain the backbone of AdScale's mechanisms of action...
Gamooga
From in-app to push notifications, there are several platforms available for targeting customers, and Gamooga...
SimplyCast
The software can be used in various types of industries, including automotive, education, emergency, financial...
Salesfusion
It features lead-to-revenue system, email marketing, lead capture, website tracking, lead scoring, event management, social...
SharpSpring
It features behavioral email automation, high-converting dynamic forms, leads engagement, VisitorID identification, built-in CRM, call...
VBOUT
The application helps different business verticals to leverage the efficient state-of-the-art toolset to promote their...
Customer.io Review and Overview
A cost-effective and automated way of handling the emails sent to your subscribers and customers can prove to be extremely beneficial for business. Customer.io has upstaged the level of email marketing with its unique features. It is the go-to tool to help connect with your audience and give them a highly personalized experience.
Specialized targeting features and testing
Customer.io does segmentation of possible customers based on the pages they visit, message activity, profile data, what they do in your products section, and anything else specified by you. Customer.io supports A/B testing to ensure the best outcomes for your email campaigns. You can test the message content, campaign subject lines, and senders. You can escape the hectic job manually uploading segments for ads by syncing your Customer.io segments into ad networks. Any change in your user segment is automatically communicated to Customer.io to ensure that the most up-to-date list of the audience is targeted.
Flexible data integration
Manual updates are subject to customer’s interests and free time. But unlike other platforms provides multiple ways to extract real-time business data from your products. This keeps the database updated and makes auto-messaging more precise and accurate. Customer.io depends on RESTful API to create, update as well as delete people and send events from your application. This process can also be done manually by you. It also supports third-party integrations with Segment, Zapier, and mParticle.
Workflow automation
High performance and impactful campaigns are automatically created based on rules with an easy to use drag-and-drop interface. Every critical piece of the workflow is visible on the main page providing clarity to new team members. Customer.io also supports the branching of campaigns based on user data, event data, or segments. Derive your success ratio from the conversion ratio data and revenue generated through your campaigns. It also provides an email deliverability report and triggered drip sequences.
Company Information
Company Name: Customer.io
Founded in: 2012