Dataxu
This is a programmatic advertising platform that helps you to use your marketing data to create more efficient media investments and maximize your marketing ROI. It features unified data view, Active Analytics, as well as actions and engagements report delivered in one simple cloud platform. It offers OneView, a valuable tool that allows you to manage cross-device data, measurement, and targeting, with 100% control and visibility. DataXu is a TV advertisement streaming company under the Roku group of organizations. It provides consumer datasets to detect the targeted audience of the company effortlessly. Besides, the OneView Ad platform displays advertisements interactively and increase customer engagement. It evaluates the efficiency of the campaigns in both linear and Over-the-top telecast.
Top Dataxu Alternatives
- Acuity
- The Trade Desk
- AppNexus
- Turn
- IgnitionOne
- Millennial Media
- BrightRoll
- Fiksu
- Avazu
- AdGear
- RadiumOne
- Specific Media
- Accordant Media
- Taykey
- Buyer Cloud
Top Dataxu Alternatives and Overview
Acuity
Acuity is a programmatic marketing platform with real-time data optimization, brand safety technology, and screen agnostic platform.
The Trade Desk
The Trade Desk provides media buying platform with omni-channel buying capabilities designed specifically for the most sophisticated advertisers.
AppNexus
AppNexus provides independent DSP advertising software for businesses, which helps you to maximize the effectiveness of your ad campaign, investment, and monetization.
Turn
Turn provides digital hub technology for marketers, which helps you to maximize the success of your ad campaign with combination of integrated platforms, powerful technology, and one ecosystem.
IgnitionOne
IgnitionOne provides integrated media buying platform that helps to handle complex marketing data with simplified marketing technology.
Millennial Media
Millennial Media provides mobile advertising solutions for performance marketers, brands, and agencies, with targeting, creative ad formats, and measurement.
BrightRoll
The software helps you to reach the largest audience base, gain insights on your customersí...
Fiksu
The software offers various benefits, including marketing goal achievement, premium inventory, fraud protection, and DMP...
Avazu
The Avazu Mobile DSP allows you to buy advertising for various mobile platforms, with 100%...
AdGear
It offers various features, including full-tunnel attribution, real-time reporting, rich media advertising, cross-device and cross-channel...
RadiumOne
It features data management platform, demand side platform, patented audience amplification algorithm (ShareGraph), and real-time...
Specific Media
It offers various advertising solutions, including people-based advertising, cross-device advertising, TV targeting, offline verticals, and...
Accordant Media
It offers various programmatic media channels, including display, video, mobile, social, email, in-stream audio, out-of-home...
Taykey
The software works in five steps: build your audience, detect trends, connect accounts, manage campaigns...
Buyer Cloud
The software helps you to build brand awareness, find new customers, target specific individuals, and...
Dataxu Review and Overview
Advertising through television results in increased reachability as television is the most popular medium to transfer the data. But, segmenting the customer and reaching the appropriate audience requires a lot of effort and time. A tool that thoroughly analyzes customer behavior is in demand.
Increase the reachability
DataXu helps advertisers to promote their brand through OneView Ad. This platform provides various telecast options such as full-screen overlay videos, 15 and 30 spots. Besides, it makes the content interactive by inserting buttons that direct to the official company site. This approach drags the attention of the people and results in increased profits.
Intelligent Customer segmentation
DataXu comprises of a massive dataset containing the information of the customers from different sources. Organizations can use this data to detect customers who match their products. Also, it is possible to find a perfect channel for their promotions. DataXu partners with the third party to offer off-device advertisements.
Gain insights
DataXu furnishes analytical reports that describe the performance of the campaigns. It segregates the analysis based on different channels. The source of the telecast, such as linear and OTT, is also taken into consideration while evaluating. It detects the real-time OTT ad inventory to take action accordingly. Furthermore, the organization can control the frequency and range of streaming across desktop, mobile, and OTT television.
Company Information
Company Name: DataXu, Inc.
Company Address: 281 Summer Street 4th Floor, Boston, MA, USA
Founded in: 2006
Top Features
- Programmatic Advertising Platform
- Efficient Media Investments
- Maximize Marketing Systems
- Unified Data View
- Active Analytics
- Simple Cloud Platform
- Cross-Device Data & Measurement
- Marketer-Aligned Data
- Pre-Bid View-ability Solutions
- Agnostic Data & Analytics
- Leverage Programmatic Technology
- Market-Driven Solution