Evergage
Provides real-time web personalization and visitor engagement software that allows you to boost your customer engagement and improve conversion rate. It features behavioral tracking, cloud-based personalization platform, segmentation, targeting, recommendations, testing, analytics and attribution, real-time response, and more. The software can be used for demand generation, eCommerce optimization, content publishing, and customer success improvement.
Top Evergage Alternatives
- Optimizely
- Qubit
- Convert.com
- Monetate
- Visual Website Optimizer
- ABTasty
- SiteSpect
- HiConversion
- Webtrends Optimize
- Maxymiser
- Marketizator
- ClickThroo
Top Evergage Alternatives and Overview
Optimizely
Provides A/B testing and personalization platform designed for websites and mobile apps.
Qubit
Provides a digital customer experience delivery platform designed specifically for marketing and eCommerce professionals.
Convert.com
Provides affordable A/B testing software designed for agencies and marketing experts.
Monetate
Provides conversion rate optimization software that allows you to turn data-backed hunches into valuable business knowledge.
Visual Website Optimizer
Provides an easy-to-use A/B split testing platform that allows you to tweak, optimize, and personalize your website.
ABTasty
Provides A/B split testing and multivariate testing software that allows you to boost your website, mobile app, and mobile site conversion.
SiteSpect
It features targeting and personalization, advanced behavioral targeting, mobile optimization, site speed improvement, functionality testing...
HiConversion
It features virtual customization, custom reporting, alarms and scheduling, benchmarking, multiple users, user roles, professional...
Webtrends Optimize
It features comprehensive testing control, intuitive user interface, segmentation, faster results with less traffic, secure...
Maxymiser
It features Geo Location, social data, online behavior, visitor segmentation, local weather, device type, day...
Marketizator
It features surveys, branching logic setup, scheduling, advanced segmentation, advanced reports, lead capture forms, frequency...
ClickThroo
It helps in designing, building, publishing or segmenting of your landing page without any need...
Evergage Review and Overview
Every day, thousands of visitors visit a business’s or organization’s website or use its online platforms. This number can only increase with the popularity of the company. Thus, it is only believable that their activity and interactions with the website or web-based applications will leave behind huge swathes of actionable data about the user.
A good business practice would be to utilize this data for faster user research. Evergage is a cloud SaaS platform that helps organizations do this and more, in a faster, automated and budget-friendly way.
Researching the user through Evergage
Whenever a person uses a web-based platform of any kind, be it a website, a widget or an application, he or she leaves an online footprint that reveals a lot about the user’s likes and dislikes. Evergage utilizes a variety of methods to access relevant information from these raw data while tracking user activity on the business's web platform.
For tracking purposes, it uses mouse-tracking, which means that it can detect interesting clicks, indecisive hovering and even skipping of content through scrolling. The tracking tools can also detect certain user interactions, such as playing a video.
All these tracked data, along with other pre-received information such as location, the channel that is being used to access the web platform and the current date and time, can be recorded to create a virtual profile of the web visitor. These tracking tools can be easily implemented in the web platform through a simple editor interface.
Utilizing and analyzing the data collected for a smarter web platform
Evergage also allows businesses to analyze and implement the information they have collected to create a more dynamic user experience in less than a second. For this, it utilizes an innovative machine learning engine that segments the incoming traffic based on demographical and collected data and serves them with the most relevant content.
Evergage can also be used to track if the traffic is being directed to the business’s platform as a result of a current marketing campaign. Its machine-learning engine can also be used to gauge the productivity of a current marketing campaign through A/B testing and can be integrated into CRM solutions for boosting efficiency.
Company Information
Company Name: Evergage, Inc.
Company Address: 212 Elm Street Suite 402, Somerville, MA, USA
Founded in: 2010
Top Features
- Behavioral Tracking
- Understanding Intent & Context
- Leverage Situational Data
- Monitoring Channels
- Tracking Page Actions
- Real-Time Behavior
- Real-time Segmentation
- Existing Data Utilization
- Relish Complete Autonomy
- Insights Data Collection
- Recommend-based Popularity
- Custom Strategies
- Understanding Line Impact
- Content Recommendations
- Comparing Experiences
- A/B Testing
- Testing Multiple Changes
- Testing Configuration & Management
- Results Optimization
- Statistics & Results Analysis
- Tracking Site-wide Goals
- Accessing Segment-Level Reporting
- Data Analysis
- Third-party Analytics Tools