Top Gumroad Alternatives and Overview

Gumroad is a dedicated e-commerce platform for creators where they can sell their pieces of work and build a scalable online business. What differentiates Gumroad from other e-commerce platforms is the fact that it has been built keeping the creators and their special needs in mind.

The creators are assisted at every phase of the selling process so that they feel comfortable using the platform. Gumroad has broadly divided the process of selling into four phases and these are pre-selling activities, selling, customer support and growth hacking.

The Process of selling on Gumroad

Before the creators begin to sell their products they need to design profiles on the platform. Options such as designing a customized landing page, linking the profile to their blog and setting up payment options are offered to the user. The next pre-selling activity is audience building.

The platform leverages the power of analytics and drives insights from it to help the creator identify the target audience and build a community around them. Options to import mailing lists are also provided. In addition to this, the creator is also offered a 10-day product launch program in case they have difficulty launching the product themselves.

Selling options

Once the audience building and marketing activity are done, the creator can launch his online store and start selling. The creators can sell digital as well as physical goods. Options to generate easy offer codes, generate license keys and sell products in different currencies is provided along with many additional features.

Additionally, options such as customizable SKUs, address verification, sales tax support and shipping management are also provided for physical goods. The creators can also deploy subscription-based payment options and start accepting pre-orders as well.

Leveraging the power of social media

The post selling activities consist of connecting with customers for their feedback through various social media channels. The creators can also leverage the power of social media to sell their products by sharing it on various platforms.

Collaborations with affiliates can be made to sell more products. The last step is using analytics to better understand the finer points and the nuances of online selling. The analytics breaks down the customer data into finer more understandable data points which enable the creator to have a better understanding of pain points and rectify them. In simple words, the analytics tools help the creator better understand his customers and the business.

Conclusion

Overall, Gumroad is a great platform for creators especially for ones who have just started with online selling or plan to do so. It can be the ideal breeding ground for such entrepreneurs as in addition to all the features the entrepreneurs also get the support of the 40000 strong community of creators who sell on Gumroad.

Company Name: Gumroad, Inc.

Company Address: 1640 17th St, San Francisco, CA, USA

Founded in: 2012