Top Open Site Explorer Alternatives and Overview

Digital marketing has become a necessity. Every product or service needs digital marketing for its promotion. This marketing strategy involves backlinks, which are links from other websites to your resources. You do need to acquire backlinks from popular sites to your site so that you can enhance the visibility of your site. But this acquisition needs authenticity. You need to have full knowledge of the backlinks that whether they are authorized or not.

About Open Site Explorer

It is a tool created by the company Moz that acts as a search engine for links. It helps you in analyzing the backlinks. You can check the profile and Domain Authority of the sites from where you are getting backlinks. It is an essential tool needed for off-site search engine optimization. It exposes the harmful links and helps in finding new link partners.

Working of Open Site Explorer

You need to create a Moz account to access this tool. After creating the account, it sends an email to you for verification. After completing the verification process, you need to enter the URL of the website or page from which you want a backlink. As a result, it gives you a complete analysis of the URL that you have entered.

What makes Open Site Explorer exclusive?

It does give information about the backlinks but also helps you analyze the reason behind the rank which your page or website is getting by reviewing your inbound links. You can also research the competitor’s backlinks to have a comparison. It also helps in finding the broken links. As stated above, it gives you data about backlinks so you can delete the spammy links that are pointing to your site and instead add quality links. You can also monitor that when your content is gaining or losing links. It also provides you with Anchor Text analysis. You can find the content and pages that are surpassing your pages.

Company Name: SEOmoz, Inc.

Company Address: 1100 2nd Ave. Suite 500, Seattle, WA, USA

Founded in: 2004