Top Paddle Alternatives and Overview

Selling software is a tough task, as there are many different models by which the software can be sold. It can be shareware, time-trialed, premium, subscription-based, or a complex combination of all these things. Paid upgrades make the situation even more complex. Managing the payment options alone can take up a whole lot of time and resources, even after the back office work is left alone. This complexity can be detrimental for the growth and improvement of the software and it will become slowly become money-oriented instead of feature-oriented. To prevent such a situation, the UK-based company Paddle has introduced its new platform that manages software licenses and trials in a fluid manner. This all-in-one solution, known as Paddle, handles software purchases, trials, licenses, and even payment-related insights, all at once.

How does Paddle reduce all the software purchase and payment hassles?

Usually, developers of commercial software have to use different types of services and platforms for their software commerce purposes. They are limited in nature, require additional, separate charges for each transaction, and are ambiguous in their integrations with certain payment methods and each other. Paddle eliminates all these problems by providing a single, highly-customizable, secure and highly-efficient platform. With Paddle Checkout, developers can create a responsive and engaging payment gateway experience that will have customers coming back for more. Everything is very easy to customize with a dedicated API that works for all Paddle platforms. The security quotient is high, and frauds are prevented through Paddle’s proprietary algorithms.

Insights and training for better software sales

Paddle also provides special sales insights that are very useful for both novice developers and sellers, and older, more experienced companies. These insights are pulled from all the data they have gathered from years of service. Back office and sales support works are also handled by Paddle itself. Paddle also collects data from the specific client's sales performance and produces company-specific insights on how to improve their payment system to attract more customers or handle current payment traffic.

Company Name: Paddle.com Market Limited

Company Address: Unit J314, The Biscuit Factory 100 Clements Road, Bermondsey, London, UK

Founded in: 2012