Top Pushwoosh Alternatives and Overview

Pushwoosh is a push notification service that is designed to send push messages to subscribers on any platform. Through Pushwoosh, businesses can easily implore a user to take a desirable action. While it is very useful on its own, its real use lies in the fact that it can be readily integrated into a company’s existing CRM and marketing systems.

Due to its open-source and easy to use API, there is a lot of flexibility in its use cases. Also, it can be used to automate message sending depending upon variable triggers, which can be modified easily. Pushwoosh is, thus, a powerful tool to create personalized and engaging campaigns without a lot of effort or budget.

Automation creates satisfaction

With such a huge amount of data being generated by potential customers by the hour, automation in marketing is the greatest need of modern businesses. Based on this principle, Pushwoosh has created a highly flexible SDK, which makes it easy to integrate the plugin directly into websites and applications. After successful installation, triggers can be created even without the hint of any coding.

From there, data is speedily collected on each action the user takes, and if that action matches a pre-defined trigger, a push notification is sent to the customer. All this happens in real-time, but the data can be used to generate future leads as well. Since all the push notifications are trigger-based in responses to a customer’s behavior on the company’s website, these are much less intrusive and more likely to be considered useful by the customer.

Integrations and differentiation by Pushwoosh

Pushwoosh can be utilized with existing software infrastructures to make campaigns even more efficient and cost-effective. Through analytical information gained from integration with dependable analytics platforms, more engaging content can be created, while Salesforce integrations allow CRM automation.

Pushwoosh-powered analytics performed over geographical and chronological data can also be used for differentiating the incoming traffic into demographical segments, which can be used for creating a highly-targeted marketing strategy.

Company Name: Pushwoosh Inc.

Founded in: 2009