Top Relevance Alternatives and Overview

Relevance is Content Marketing and Promotion site that focuses on earning, owning, and paying for online promotion and distribution of content. Started as Digital Relevance Inc. in 2006, they have grown quite fast to incorporate many advanced options for content marketing. They have more than 42k marketing geeks to support their immense needs. They had even won a content marketing award in 2015. The main source of its revenue is corporate sponsorships. However, their writing community is comprised of about 500 writers.

Relevance Marketing Features and Tools

Relevance has multiple methods for doing their marketing job. They include forms of content marketing like Earned Media, Paid Media, Owned Media, and Shared Media.

Relevance Earned Media is used to gain all the promotions in publicity via genuine efforts. As it says, the title is earned rather than paid. It includes articles from Media relations, Content Curation & Syndication, and Influencer Reach. This is mostly for organizations working to grow their audience organically in the market, or them not having enough to spend so much on paid promotions.

Relevance Paid Media is specifically for the companies looking to expand their image quickly via paid promotion and ads, to increase the product ranks. Paid media has articles with Native ads, Social promotions, and Search Engine Marketing.

Relevance Owned Media is to control the promotion and ads in a company's personal market domains like their websites, emails, social media accounts, support services, etc. It focuses on SEO, Content Marketing, and Email marketing within the companies owned channels.

Lastly, Relevance Shared Media services rely on the shared content about a company’s product on various platforms like review websites, social media, etc. It is one of the popular content marketing tech. It includes services across social media sites like Facebook, Instagram, Twitter, LinkedIn, etc.

All in all, Relevance is using all four key forms of content marketing techniques at their disposal. They are known to have helped many companies, individuals, etc. They even hire for the post of contributors. As said, their income comes from paid promotions, which is enough to run the earned media sources for free.

Company Name: DigitalRelevance, Inc.

Company Address: 1 Virginia Avenue, Suite 500, Indianapolis, IN, USA

Founded in: 2006