Segment
Segment is a startup data firm that specializes in data integration and online marketing and it builds a platform to help clients collect their customer data. It provides an API for tracking customer information over numerous channels and devices and sending the same to internal systems, SQL databases or 3rd party tools. It cuts the need for writing codes for integrating new tools that remove dependencies among teammates and save time.
Top Segment Alternatives
- IFTTT
- Zapier
- Bedrock
- MuleSoft
- boomi
- MultCloud
- Workato
- Jitterbit
- CloudWork
- Flow XO
- StackStorm
- Skyvia
- OneSaas
- DBSync
- Azuqua
Top Segment Alternatives and Overview
IFTTT
IFTTT is an online service which aggregates several other web applications in to 1 place and then performs actions.
Zapier
Zapier helps people to automate and connect the applications they use, in an easy manner.
Bedrock
Bedrock Data is a data and integration management platform which lets users to create affordable integrations among their business systems.
MuleSoft
MuleSoft is an app integration agency specializing connectivity and integration, offers services for connecting the world’s devices, applications and data.
boomi
Boomi from Dell delivers a multi-purpose PaaS and facilitates customers for integrating ant combination of on-premise and cloud applications without coding, software or appliances.
MultCloud
MultCloud, a cloud service, can out numerous cloud drives to one.
Workato
It signs up and uses powerful cloud applications with the help of the IT...
Jitterbit
The cloud connectivity platform from Jitterbit is easy to use and set up as well...
CloudWork
CloudWork allows users to discover the right SaaS integrations for sharing data between well-known marketing...
Flow XO
It lets the workflows run though the existing email and applications...
StackStorm
It envisions a world of self-driven data centers which can operate on their own...
Skyvia
It helps users to integrate their data easily and quickly without the need for special...
OneSaas
It connects its clients’ business applications so the data is automatically shared – including ecommerce...
DBSync
It offers both standalone integration and Hosted or SaaS based integration offerings to its...
Azuqua
The platform from Azuqua gets rids of coding with a no-code integration which is easily...
Segment Review and Overview
Segment is a well-known Data gathering and Analytics company that offers companies, individuals, and organizations a detailed insight into customer data. Formed in September 2011, Segment has grown over to achieve more than 20k companies under their belt. They possess more than 200 tools for doing data collection, marketing, analytics, and data warehouse tools. Big names like Levi, Intuit, Time, etc. are using their services. It has even got recognition from IBM, DigitalOcean, Bonobos, and many tech companies.
Segment Offers services in three main plans viz., Developer, Team, and Business. The Developer Plans include free services for up to 1000 visitors. It collects customer data via an integrated website and mobile app and sends it to more than 300 tools. The Team Plan is the paid one with $120/month and with a 2-week free trial too. There are many advanced tools like a data warehouse, team collaboration, better support services, etc. The Business Plan helps with complex data. It adds extra items like real-time personas, enforces protocols, granular user roles, history view, etc.
Segment Connections
This is their core product that is used to collect data from various sources like mobile apps, websites, servers, etc. with the help of an API. It works by making a Source and Destination duo. Sources are former locations from where you’d want to obtain the data, whereas Destinations are the apps and business tools that are connected to feed themselves with customer data. Info like status, environment, destination, type, etc. are present on the source and destination panels. They also use the Data Warehouse feature like MySQL, Google BigQuery, etc.
Segment Protocols
Protocol is mainly used to automate and arrange the data as per standard norms. The four main themes in the Protocol section are aligned, validate, enforce, and transform. These steps endure the best data quality and structured storage.
Segment Personas
Another core product of Segment is Personas. The five core components in it are identity resolution and profile, computed traits, SQL traits, audiences, and activation. It is mostly used to personalize the data, optimize ads, targeting, etc.
Overall, Segment also offers security features like TFA, SSO, Granular roles, and has support from various certifications like SOC, EU Privacy Shield, CSA star level 2, etc. And so, it is a reliable and comprehensive source of data management.
Company Information
Company Name: Segment.io, Inc.
Company Address: 101 15th Street, San Francisco, CA, USA
Founded in: 2012
Top Features
- Startup Data Firm
- Specializes Data Integration
- Online Marketing Platform
- Customer Data Collector
- Tracking Customer Information
- Numerous Channels & Devices
- SQL Databases & 3rd-Party-Tools
- New Tools Integrating
- Stream Data Integration
- Campaigns Personalize
- Product Usage Analyzation
- Automatically Imports Historical-Data
- Alerts & Monitoring Option
- Cloud App Sources
- Native Library Sources