Inspectlet Review

Detailed Reviews

Inspectlet is a website heatmaps, session recording, and form analytics software that tells you exactly how your visitors use your website and why they do certain actions within your website. The software is created by Inspectlet, a software company based in Palo Alto, California. The main focus of the software is to help website owners enhance their user experience by understanding their visitors’ activity.

Session Recording

This feature allows you to watch each visitor’s action from the moment they visit your website to the moment they leave your website. By observing the individual actions of your visitors, you can understand why certain visitors leave your website or complete necessary actions within your website, and what they did before they do so. You can watch the mouse movements, clicks, and scrolling movements that your visitors are doing down to the minutest details. The session recording tells you what exactly your visitors see on their screen while they are browsing your website.

Powerful Filtering Feature

The filtering feature provided by Inspectlet allows you to watch only the session playback of the visitors that are relevant to your analysis. In this way, you don’t have to spend unnecessary time in watching the actions of visitors that may not affect your conversion rate. The advanced filtering feature allows you to categorize the visitors that you want to watch based on various criteria. For example, you can focus only on the visitors who are abandoning their shopping cart, leaving your website before completing the survey, or hitting the close button before they even scroll your web pages.

Heatmap Visualization

Inspectlet provides three types of heatmap tracking tools to help you monitor what your visitors are doing on your website. The three heatmap tracking tools include eye-tracking heatmaps, click heatmaps, and scroll heatmaps. The eye-tracking heatmaps help you to track your visitors’ attention on your website by monitoring their mouse movements. The click heatmaps allow you to find out what parts of your website are getting clicked by your visitors, whether they are links, images, banners, and so on. The scroll heatmaps help you to see how deep your visitors are scrolling your website, revealing your visitors’ interest in your website content.

Conversion Funnels

The conversion funnels provided by Inspectlet allows you to show the effectiveness of your landing page. This feature reveals how and why they do or abandon certain actions, such as filling up the forms, completing the checkout process, and more. This way, you can find out exactly what creates a bad conversion rate on your website. You can track down lost sales using this conversion funnel feature. With the data provided from your conversion funnels, you can formulate a new process that ensures better conversion and easier-to-complete processes.

Session and User Tagging

This is a unique feature from Inspectlet that allows you to tag specific sessions and users so that you can get in touch with them later. For instance, when you play the session recording of an individual visitor with a specific ID or email address, you can tag this user with a simple line of code and watch what this visitor is doing on your website the next time they visit your website. This way, you can really see whether the changes within your website really impact the decisions of specific visitors to take action. This feature allows you to identify individual website visitors and capture interesting events.

Conclusion

While Inspectlet offers a complete analytics and tracking solution for your website, one of the most interesting features is session and user tagging. With this feature, you can follow your visitors and watch how they change the way they interact with your website over time. It is very useful to measure the effectiveness of the changes in your website. Overall, Inspectlet provides one of the best heatmap and website analytics tools that you can use to measure your website performance, understand more about your visitors, and increase your conversion rate.