KeywordSpy Review
Detailed Reviews
KeywordSpy is a powerful, versatile tool with segmented features
depending on your preferences. Their preliminary plans offer either
research or tracking of keywords. KeywordSpy tends to offer good value
for money compared to other similar tools available online.
Research
The
Research section extensively focuses on competitors and general market
research. Keying in a domain name gives you a quick overview of
competitor’s adwords keywords, their ad copy as well as organic traffic
keywords. A key feature that gives KeywordSpy an overwhelming edge is
the support for data from dozens of countries. Most tools offer research
just pertaining to the US and maybe the UK or Canada as well. With
KeywordSpy you get access to data from over 30 countries!
You
will notice that KeywordSpy keeps the interface simple. On the surface,
the tool seems quite bland but you can drill down deeper by clicking on
individual keywords and then proceed to find more competitors eventually
gathering a comprehensive field to work with.
Top Lists
Their
top lists section can be a useful resource to analyze the websites with
highest PPC campaigns in order to figure out what the best players in
the industry are engaged in. Perhaps some strategies can be replicated
to amplify the success of your campaigns. Do note that the estimated
budgets may be under or overestimated depending on the website.
Affiliate
This
feature is not available in the basic plan but a must-have for PPC
users who are mainly focused on affiliate marketing. In fact, a large
area of KeywordSpy’s Research tool focuses on affiliates. The Affiliate
tool gives you an idea of what tools the top affiliates are promoting as
well as the keywords they are targeting to rake in the profits.
KeywordSpy also sells a separate information product to help affiliate
marketers make more money with their search marketing efforts.
Tracking
Tracking
is a different part of the PPC game where you master the keywords you
are about to target once you have collected them using the research
tools. In essence, you should be looking to use both sets of tools in
order to gain the maximum out of KeywordSpy. Keep a tab on all three
main search engines and analyze keywords on a daily basis from an
organic and paid standpoint.
If you are looking to start with a
limited pool of keywords, you might want to try the keyword overlap tool
and analyze different competitors to find out the common keywords among
them. This should suggest (not entirely) that these keywords should be
performing well.
If you are more into organic keyword growth, the same tools such as the overlap tool is also available for organic keywords.
Tracking
allows you to analyze the effectiveness of your landing page. It also
gives you suggestions on how to structure your landing page which can be
quite useful. Ideally speaking, if you are on a limited budget, you
would benefit more from the research tool. That being said, if you are
looking to run campaigns on all 3 search engines, Tracking can certainly
come in handy.
Pricing
As mentioned above,
pricing is quite different compared to other similar tools. KeywordSpy
is available for $90 if you purchase the Research OR Tracking account
but you don’t get both. The combined subscription will cost you $140 a
month. If you are going for the base category, your price will be
relatively low compared to other tools on the market.
Overall
KeywordSpy
is definitely worth a try. The free trial version allows you to get a
good feel of the product without investing any money.