Top VerticalResponse Alternatives and Overview

Verticalresponse is a web-based e-mail marketing solution that bridges businesses with its customers. The customers are positively engaged with e-mail campaigns, activities, surveys, and other interactions. Marketers can design, monitor, and assess e-mail campaigns to satisfy their requirements. The prior knowledge of designing and coding is not required.

Implementation and analytics

A responsive template can be chosen from numerous options according to the type of e-mail the marketer wants to use. Follow-up e-mails can be forwarded to the consumers in case they missed it out initially. Fully automated mailing and response mechanisms allow marketers to concentrate on the business. The analytics on customer behaviour, their location, devices, and more are drawn for better working of the campaign. 

A/B testing and surveys

The A/B testing is carried out before launching the campaigns to decide which of the ideas should be retained based on the performance. The impact of every word, different values, and the entire framework is thoroughly tested. Preview options can be utilized to check the flow and appearance of the campaign that is finalized. Customer feedback is the key to improvise the functionalities right on-point. Customer insights are obtained by employing survey techniques.

Additional functionalities

The customizable pop-up forms are the easiest way to extend the e-mail list and boost performance. Since Verticalresponse collaborates with other business tools, syncing contacts from various platforms can be done effortlessly. The HTML Editor tool allows coding and creating personalized templates instantly. The complete responsibility of hosting the e-mail campaign is handled with the high-end procedure.

Company Name: Deluxe Corporation

Company Address: 50 Beale Street 10th Floor, San Francisco, CA, USA

Founded in: 2001