Top Selz Alternatives and Overview

Selz is one of the many eCommerce stores which provide a common platform to create a website and customize it to expand your business via online methods. It covers the services of selling physical products and subscription billing but focuses primarily on digital product selling.

Additionally, this platform can be used to either add extra features to an existing website or to design a whole new website or a blog, without any need to learn professional programming or coding.

Selz is the best e-commerce platform that is best suited for a growing business. If you are looking forward to provide service to your customer or sell your product online then this is your magic wand. Get everything at one place with just a click. Selz was founded by Martin Ruche back in 2013. This platform provides service to over 1,00,000 small and growing businesses all over the world. Selz believes in the idea of equity and bestows the powerful tools of big businesses to a new growing business.

Introduction

Selz started as a small venture in the year 2013, but has accelerated over the years and earned the trust of over 125,000 users throughout the world.

It has got a simple UI with a dashboard to choose website designing, embedding, payment processing, and product marketing channels to work . It also has provided with many pre-built website templates to choose from.

How does it work?

Selz is an online platform for e-commerce. It enables small businesses to spread and reach all around the world. Whether you are providing service or want to focus on business Selz makes it effortless for you. There are simple ways through which you can start using Selz.

You can simply link your Selz account with your online selling platform and manage it through the Selz dashboard. This will make things easier as a customer won't have to leave the site while purchasing the product. Secondly, you can make your own selling platform on social media and sell products using the Selz dashboard. Third and then the best way is to create your own platform using Selz and sell your product and services through the Selz dashboard.

The Dashboard

Whenever we open an account on any such online goods-selling platform, a dashboard appears. It carries the mention of all the tools that we can use to create our own online store, embed buttons onto it, and add some widgets to our already existing website or blog. And also analyze the outcome of using the application.

Why would you want to operate your business store through a medium which does not have a likeable UI? It is, therefore, worthwhile, to have a close look at the dashboard and what all it provides before proceeding.

The dashboard should neither be too crowded, nor be just a plain panel without much information. It should guide the user on how the main features work without feeling lost. The Selz dashboard has all the required options mentioned clearly in a very orderly manner with the essential tools present right on the main menu.

Filling in the Details

When you try creating your website from Selz, it will first ask you some questions relevant to your business area and interests. The form will include some basic questions like the brand name, mode of selling, business type, the specialty of your business, your current per annum revenue, and other such details of significance. These questions are asked to process your information and create a sample preview for your store. If you are a novice, and you feel the need to create an online marketing world of your own, Selz provides various robust features to create a new online space for yourself.

That is why, when you fill-up the form, there is an option for putting your revenue as low as $0, and also, it is not a compulsion to enter the name of an already established website or a blog of yours to move forward. If you don’t have one, create it through Selz. It even has an option of writing and publishing blog posts directly from your Selz account. If you have a pre-established business website or a blog, fill up the information and make use of the widgets and embed button options to modify and create a complete and more customer-friendly website.

Adding Items

The next step in creating a web-based selling space is to add items to your list. What all the products you need to sell.  

You have to fill the details about your product that will be asked. These are starting steps to know your business. Thereafter, go to the items section and click the add item button. It will ask to choose from the physical, digital, and service categories.

You must make further categories for different products like books or t-shirts etc.  Because every category also has multiple types of products, for example, you have many kinds of products in the digital category like music covers, e-books, and alikes. Once you have put labels to each kind of category, you can then move to the add items list.

Most details to fill are the same, whether you are opting for physical products, digital products, or services. You can write a short description of your product and also change the currency. There is a unique feature provided by Selz in this section, i.e., the PWYW (Pay What You Want) toggle button, which you can enable if you feel that this will help you to gain more customers. The PWYW feature makes you experiment with your marketing tactics. It all depends on the kind of product that your brand sells.

Most digital product-based companies can use this button to gain the interest of potential customers, while companies selling physical goods might prefer less risky options. You are also given the option to add a shipping price, the weight of the package or choose the free shipping option if you want in case of physical goods and some of the services.

There are so many details asked and work done accordingly. Selz has tried to include many details that you would prefer to keep to make the flow of goods and payment less complicated and quick. The add item section itself has so many options and features as the product detail, product categorization, shipping freight, and tax calculation options and also the SEO tab that will make the inventory management task easier for you.

Selz simplifies the process of arranging items and collecting details about the products and does all this for you. You can choose the custom unit of your product, provide a bar code as well as an SKU code to track your product. If you want to add multiple variants, you can add an unlimited number of variants to your list like the sizes, colors, The user has to only put the items into different categories so that they find it easy to navigate and search the product they are looking for.

For instance, if you have online shoes selling firm. You will first make a category for the shoes. It can be of various types and sizes. Then put the product image and pricing on it. Keep a detailed A total of 25 product images and video/audio previews can be uploaded at a time for one product. When an option of providing audio/video previews can make the task of selling music or videos a

Embedding your site

If ever you get an idea of providing a marketing scheme to boost sales and need to highlight it. What would you do? Most probably, you would try to highlight your schemes on your store page by using different types of widgets and buttons. When you use this feature, it allows you to embed various discounts and other button features to any online medium through which you are conducting your business.

They allow you to set the discount rates, provide gifts, or coupon option button embedded on the main page of your website. You can also see a preview version of the embedded buttons and make changes if it does not turn out as expected. There are options to modify the templates by changing the color of the background or the text.

Cart is also optional; you can either choose the option of first adding of selected items to the cart or lead to a direct billing process. Selz also has this feature of providing truncation of titles. It helps in adjusting the length of the text and the text styles in case you have got long page titles.

Although there are some other options which are good and can be added, like, Payhip has got this option of providing social discounts. It is a ubiquitous sight to receive many such social discount messages. However, this marketing gig encourages people to buy more products or at least visit your business website by adding the social discount option. It gives three screen options. You can have a preview of your store on the mobile screen view, or desktop view.

What do they provide?

With Selz, you can assure success knocking at your door. Selz provides you all services under one hut, there is no need for another app or software integration. It enables you to start, scale and manage your business. It gives you the freedom to sell your products all over the world through your marketing platform or your social media page. It provides business effective marketing strategies within your budget. It helps you publicize your products on social media platforms such as Facebook. With 24/7 live support, they also present you with a feature of managing your own growth.

Integrations (Selling Options)

It is a common sight to see so many online platforms integrating to enhance their service area and broaden the working field. If an impressive number of platforms are integrated with another such platform, the service quality multiplies. Here are a few integrations which play a vital part in increasing the selling options available to the user:

• WordPress Plug-In

If you have a WordPress account and you want to add details to it, but there aren’t many options available then will you make a whole new website? Probably, if you don’t have any other option. But it is a very time-consuming process. Almost all eCommerce websites have started to provide a plethora of helpful tool integrations to make the task of online goods-selling seem more manageable than what it earlier used to be.

Selz has provided indeed a very helpful option of integrating your WordPress account with it. So, now if you want to bring some changes in graphics or put some widgets on your website pages, it can be done. To connect Selz with your WordPress account, you need to login to your WordPress account and click on the Selz icon present inside the plug-in option.

After the plugin is installed, create the connection and start the work on your website modification. Many people have their business pages already made on WordPress, so integrating with WordPress will help many users to add extra features and graphics to their WordPress accounts.

• Website Blog

If you are operating a blog and want to sell goods from their only, for example, if you have your blog made on Wix, you can integrate it with your Selz account.

If you are not operating any blog right now, but want to run a blog with a built-in store for running your business. This feature is also offered on this platform. You can also update your website blogs directly from the blog section of your Selz account.

• Facebook Connection

You can choose the option of selling your goods on a social media site, i.e., Facebook, by directly clicking on the Facebook option visible in the channels list. You need to have an account on Facebook. If you have it, then you just have to click on the connect button, and a pop-up window will open.

It will ask you to provide your login information and a password for the connection. Facebook, as an integrated application, will be beneficial in marketing your products on a social media platform. It creates a Facebook store section and also updates this store connection by adding and removing the inventory information.

• Google Shopping

The option of Google shopping is also a smart integration technique to create a better network for sales enhancement purpose. A section for this is also provided on the dashboard. You just have to select this option and read all the terms and conditions. If your company is able to meet all the required conditions, then you can click connect button and choose this option.

Payment Gateways

Payment method is a vital part of any digital-goods selling platform, as a secure medium for money transactions. One needs to be careful while planning to make payments.

They offer the option of paying through Paypal and also their own SelzPay option. Whereas, other eCommerce websites like SendOwl offer plenty of options to make payments. There are many options given like ApplePay and even Bitcoin.

Analytics

You may keep track of all the activities happening in your business, but what effect it is bringing to your business, how can the sales performance be improved, all this can be brought to immediate notice through analysis of all the activities. There is an analysis section as part of the tool, which provides the function of maintaining a record of all the sources from where most customers found out about your products. It also presents a line graph indicating the surge or fall in the number of orders and revenue generated in a fixed time period.

This time period could vary depending on your choice, ranging from a minimum of seven days to a maximum of a month. Moreover, if you want to know the demographics report to know the locations where you have a strong customer base, as well as the areas which you targeted yet as many results, do not yield.

These kinds of details are provided in the analysis. This kind of analytical report is very much similar to other such goods-selling applications like in Payhip. But, if you want other statistical details to have a look at, Selz also has another analytics and ad section from where you can connect with other analyzing platforms like Google Webmaster, Bing Webmaster, and Google Analytics.

Management (Shipping, Inventory, Tax)

Inventory Management

Inventory management becomes hard with the expansion of the business. The more the products are, tedious the task of tracking becomes.The boxing of items into different categories through variants like color, size, and version is a part of this inventory management process.

To keep a track record of all your products, Selz generates SKU codes, bar codes, and keep them in their feed, to keep a tab on the inventory movements.These details are also reusable when you calculate your monthly or weekly revenues.

Obtaining license keys for such products which need legal licensing before online selling are also provided by Selz. This is another notable feature that it provides.

Tax Calculation

The tax calculation is also a separate option to choose and make your choices accordingly. For this, you have to enable tax settings first. Then fill your address, set tax rates, and select the region. They can also automatically set your location if your GPS is on. Then comes the process of preparing an invoice format. This requires some business details like your business number, tax number, creating or updating your product invoice numbers. It also shows a sample invoice template.

You have paid attention to the details to any of your invoices; you must have seen that some invoices directly add the tax and price and show the total. Whereas, there are some which happen to provide tax rate against each product before giving the total addition of the bill. Here, you will be provided the choice of turning on the toggle button if you want to mention the tax rates of individual items.

Shipping

The facility of connecting you with the carriers such as FedEx and DHL is provided under the admin settings. All that you have to do is, to first make an account in any of the above preferable options or any one of them or both of them if required. If you already have an account, click on the connect option after filling the parcel dimensions and the office address.

An option of connecting with SmartPost hub is also given, which can help in speedy delivery of all packages. There is another option to connect with two prime platforms like Unifaun and Shippo, in case a user also wants to print labels and their orders. Both of them also work for providing shipment bookings.

Admin Settings and Security

The settings for digital products can also be altered, and if you ever want to add plugins for e-books and other digital items, there is a toggle for Kindle and Dropbox. In case, some geographical restrictions, your company requires, select the country or region from the given list, and it’s done. Sometimes, you have to set limits to downloading or streaming of your product after the user had bought it and used it till a certain amount.

The minimum limit is for 50 attempts and 90 days, which can be changed to unlimited access also. Adding a list of team members to work on your store is also possible.

SSL Security

SSL security certificate is a digital certificate that secures all your credit card details and other important transaction details while making a transaction from one website to another.

It may be used by many online applications and software platforms. Still, not many eCommerce platforms provide it. Selz has provided with an SSL/ https security. Every firm that is starting should consider the platforms which provide SSL certificate so that their online data remain encrypted and safe in the long run.

Powerful List of Integrations

A special App store box is given, which contains the list of 21 apps to connect with and make use of various other facilities. Apps such as the MailChimp and AWeber that can help boost the email marketing and Quickbooks that helps in avoiding keeping check of your business expenses and several other apps connections are provided. They also provide an affiliation program in which we can also earn a certain amount of commission by displaying Selz ads on your store.

If you want to affiliate with your users and urge them to promote your company, this can also happen. The settings for digital products can also be altered; if you ever want to add plugins for ebooks and other digital items, there is a toggle for Kindle and Dropbox. In case, some geographical restrictions, your company requires, select the country or region from the given list, and it’s done.

Pros

• UI is simple and easy to understand
• Inventory Management made easy by keeping individual record table of all the paid, free, disputed, completed, unfulfilled, refunded items; failed deliveries and even abandoned items;
• Many Pre-built template designs for website building
• Automatic tax calculation feature is available which makes the task of accounts management just a click-and-happen thing
• It has an expansive outreach with the option to make money transactions in about 100 different currencies of the world
• A fully customizable online store can be created even with a trial account
• Advanced HTML settings, as well as SKD JavaScript and CSS, are available for those online traders who want to further customize their designs by making changes in the HTML or Java codes
• While you add an item to your list, you will find an SEO tab alongside; you can give some meta description, Page title, and URL too

Cons

• Fewer features are provided
• Do not have ample scope for marketing techniques
• Payment gateways are very limited

Benefits 

• It helps you design your online digital store.
• Provides free SSL certificates each for your every single webpage.
• It helps you build your marketing strategy.
• Provides you with great customer insights. This feature helps you to know where your customer came from and help you optimize your strategy accordingly.

Conclusion

If we compare it with many other eCommerce websites like SendOwl and Payhip, Selz is a very user-friendly application. Inventory management is a strong  Selz that happens to keep track of goods flowing in and out of business. It is relatively much less complicated to operate than many other eCommerce websites like SendOwl and also has many alternatives which offer similar features as Selz offers. For example, Shopify.

A great website building platform for those businesses which are at the initial level as the UI is simple and a small stock of inventory can be managed effectively. However, if you’re a big firm with an enormous amount of inventory flowing in and out, daily, it might depend on your product and the kind of features you want.

Selz has given almost all its features in its free trial version, so you can try out and know whether it works for you or not. For all the small business ventures, it is worth a try.

Company Name: Selz.com Pty Ltd

Company Address: 52A Union street, San Francisco, CA, USA

Founded in: 2013