Web Analytics
Below is a list of some top software for individual websites to enterprise customers.
Clicky
Clicky offers a complete web analytic features that help to improve your site performance and monitor your progress in real time.
Mouseflow
Mouseflow enables you to track your visitor’s movements within your website, record their activities, and replay those activities whenever you want.
Google Analytics
Google Analytics is a web analytics program provided by Google, which helps webmasters to analyze their website traffic.
Hotjar
Hotjar offers all in one solutions for collecting various information from website information and optimise accordingly.
Lite Analytics
Lite Analytics is a privacy-focused, cookie-free alternative to Google Analytics, offering a lightweight and easy-to-use dashboard with real-time data updates.
Statcounter
StatCounter is a simple web analytics tool to monitor visitor activities within your website.
Histats
HiStats is a free web analytics tool that provides unlimited traffic monitoring, with various features that give you valuable insights about your site performance.
Crazy Egg
Offers a complete tracking and analytics tool to measure your website performance and gives valuable insights for your site improvements.
Gauges
Gauges provides a simple web analytics solution that offers important traffic data from your website in the right way.
Chartbeat
Chartbeat helps to find out what makes your visitors tick and gives recommendations on how to adapt your website to their interests.
Kissmetrics
KISSmetrics allows you to monitor your visitor behaviors when they browse your website.
eTracker
eTracker is a web controller suite, which provides more than a tracking service for your website.
RevenueHits
RevenueHits is a type of affiliate marketing platform that helps businesses and individuals take advantage of the popularity of their websites and monetize it.
Lucky Orange
Lucky Orange is a simple web tracking software that allows you to monitor what your visitors actually do on your website.
ClickTale
ClickTale is a web analytics tool that not only monitor your visitors’ behaviors, but also help create a better experience for them on your website.
AT Internet
AT Internet provides a robust web analytics solution to help improve your website performance in various platforms, including social media platforms and mobile apps.
Webtrends
Webtrends is a digital analytics tool that you can use on your website, which allows you to monitor your website performance and visitors’ behaviors.
ShinyStat
ShinyStat provides all-in-one web analytics solution that helps you to know more about your visitors, engage with them more, and keep them coming to your website.
Woopra
Woopra allows you to understand your customers more by tracking their activities within your website, as well as within your apps, emails, and more.
Webtrekk
Webtrekk Analytics provides you raw data about your website traffic, which you can then filter and segment according to your needs.
Ptengine
PTEngine is an analytics and heat map tracking platform which allows multi device monitoring, click heat map, scroll reach tracking, event tracking, funnel optimization, real time visitor tracking and many more features for online businesses to monitor their website's traffic.
Matomo Analytics
Matomo Analytics formerly known as Piwik provides an open-source platform for web analytics, which helps you to get important insights about your website visitors.
GoingUp
GoingUp is a combination between web analytics and SEO tool, with the main goal in mind: to help you rank high in the search engine.
GoSquared
GoSquared provides an all-in-one customer analytics tool that helps you to understand more about your customers.
Open Web Analytics
Open Web Analytics is a downloadable web analytics software created with PHP, MySQL, and JavaScript programming.
OneStat
OneStat provides real-time web analytics tool that helps you to improve various aspects of your website, including online sales, visitor experience, and return of investment.
W3Counter
W3Counter offers a free website analytics tool with easy installation. You can...
MOZ Analytics
MOZ Analytics provides a comprehensive traffic data from your website, which helps you to keep track of your site performance.
Inspectlet
Inspectlet is an innovative web analytics tool that allows you to inspect what people are doing on your website, and you can replay what they do whenever you want.
Heat Map Tracker
Provides a complete heatmap tracking solution for any website, which can be implemented on any platform, including WordPress, Drupal, Shopify, and more.
HitsLink
HitsLink gives a complete web analytics tool with beautiful user interface.
FoxMetrics
FoxMetrics provides an accurate customer targeting and analytics tool to help monitor your sales and conversion, as well as improve your business revenue.
Mint Analytics
Mint is a web analytics tool that provides the data about your visitors’ interests.
SeeVolution
Provides four types of heatmap tracking features that allow you to track your visitors’ behaviors in the most effective way possible: click, scroll, attention, and eye-tracking heatmaps.
Angelfish Analytics
Angelfish Analytics is a digital analytics software that provides secure analytics with detailed reports that can be integrated with various platforms.
QueryTree
QueryTree is an open source reporting and visualization solution for your app.
Website Analytics Software Guide
If you want to
keep improving your conversion rate, you have to keep optimizing your
website design for better performance. This may include replacing some
web elements in some areas within your website, adding new elements to
your web pages, or removing the existing web elements. But, how do you
know which elements you need to replace, add, or remove? How to
effectively redesign your website to maximize your conversion rate? The
answer lies in monitoring your visitors’ behaviors.
It is
important for you to monitor your visitors’ activity while they are
browsing your website. Why? That’s because, by monitoring their
activity, you can understand what they really want, and how they
interact with your website. You can understand why they complete certain
actions within your website, such as completing a subscription form,
and why they choose to abandon your website. This way, you can formulate
the best way to improve your conversion rate by keeping the elements
that are attracting a lot of attention of your visitors and discarding
the elements that don’t attract any attention from your visitors.
By
using this software, you can easily find the reason why you get your
current conversion rate, and how you can improve your conversion rate to
earn more profit from your business. These are some tips you can follow
to choose the best website heatmap analytics software for your
business:
The Tracking Limitation
Usually, most
website heatmap analytics software offers their services with tracking
limitation. So, you cannot track all pageviews within your website, you
cannot track unlimited websites, you cannot record every session, and
there are other limitations that you have to pay attention to. Depending
on the plan that you choose, you might get less restriction in using
the software, but it may cost you more money. So, the first thing that
you need to do is to see the tracking limitation offered by the software
and find the one that is best suited to your current website traffic.
Additional Features
Some
heatmap analytics software only offers a heatmap tracking tool without
any additional features, and some others offer additional features to
enhance your website optimization process. The best way to choose the
right software for you is to pick the one that offers various useful
tools to help improve your conversion rate. After all, conversion is the
most important thing that you have to focus on when using this
software, not just the comprehensiveness of the tracking tool.
Third-party Integrations
Check
if the software offers any third-party integrations that you can use.
Remember that you may need to use the software along with your existing
platform, such as CMS or eCommerce platform. If the software doesn’t
provide any integration feature, you may need to use other additional
tools just to complete your optimization process. So, it is preferable
to choose the software that offers third-party integrations or plugins,
because it is easier to set up and use with your existing platform.
The Heatmap Suite
The
heatmap suite is the core functionality of this software, and you have
to take a look at the features offered by the software. If it
offers comprehensive heatmap and analytics features for your website,
then it is a good software to use. If it offers only one or two heatmap
tracking features, such as click heatmaps and scroll heatmaps only, then
this software may not be able to help you to fully monitor your
visitors’ activity and optimize your website.
Conclusion
If
you want to choose the best website analytics software for your
business, you have to follow four simple tips. First, you have to take a
look at the tracking limitation offered by the software and match it
with your current website traffic. Second, you should pick the one that
offers additional features that help to improve your conversion rate
effectively. Third, you should pick the software that offers third-party
integrations or plugins that allow you to integrate with your existing
platform. And fourth, you should pick the one that offers a
comprehensive heatmap suite to track your website.